SouthwestFebruary · Annualindustry eventcompetition

National Fiery Foods & BBQ Show

Albuquerque, New Mexico · Late February – Early March

The granddaddy of US spicy food events, held annually at the Sandia Resort & Casino in Albuquerque. Three days, 300+ exhibitors, and the Scovie Awards — the Oscars of the hot sauce world.

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Why it matters

If the hot sauce world has a capital city, it's Albuquerque in late February. The Fiery Foods Show is where the industry gathers — sauce makers, grill masters, chile farmers, and thousands of food-obsessed attendees who make the pilgrimage specifically for this. The Scovie Awards ceremony is a genuine highlight: watching indie sauce makers win alongside established brands is the kind of thing that reminds you this scene is alive and growing. New Mexico's own chile culture wraps the whole event in local context — don't leave without something Hatch-adjacent.

What to expect

  • 300+ exhibitors spanning hot sauces, BBQ, chiles, and spicy snacks
  • Scovie Awards ceremony — the most prestigious prizes in spicy food
  • Sampling-first culture: everything on the floor is open for tasting
  • Cooking competitions and live pitmaster demonstrations
  • New Mexico chile products unavailable anywhere else nationally

Best for

Industry insiders, serious collectors, and anyone who wants to understand the full breadth of the US spicy food market in a single weekend.

What to pack

Shop before you go.

Three days on a show floor is a workout. Comfortable shoes, a cooler for purchases, and a strategy for the Scovie winners table will serve you better than arriving unprepared and overwhelmed.

Smoky shortcut

Chipotle Peppers in Adobo

The pantry move for smoky mayo, burger sauce, taco braises, and chili that tastes like you actually thought ahead.

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Bright finisher

Tajin Clasico

Citrusy chile seasoning for fruit, grilled corn, rims, cucumbers, and the kind of summer snacks that disappear fast.

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Most-poured bottle

Cholula Original Hot Sauce

The best-selling Mexican hot sauce in the US — mild enough for any table, bright enough for eggs, tacos, pizza, and cocktails. The bottle most people already trust.

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Never overcook it

Instant-Read Meat Thermometer

The low-drama upgrade for grilled chicken, roast salmon, burgers, steaks, and serious meal prep.

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Shelf builder

Hot Ones Lineup Collection

The easiest way to stack a tasting flight of credible sauces without hunting down makers one by one.

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Can't make it?

Try the sauces at home.

These are the sauce profiles you'll encounter on the Fiery Foods Show floor — shop them now and arrive with your palate already calibrated.